Amazon buys Wondery, setting itself up to compete against Spotify for podcast domination

Amazon buys Wondery, setting itself up to compete against Spotify for podcast domination
By Ashley Carman

Amazon

Wondery, one of the last major independent podcast networks, is now owned by Amazon. The companies announced the deal today, ending speculation about who might eventually buy the network, which is most well-known for true crime podcasts like Dirty John. (Apple and Sony were also reported to have at least discussed a possible purchase.)

Amazon didn’t disclose the acquisition price, although earlier reports from Bloomberg and The Wall Street Journal suggested Wondery’s value was at least $300 million. Wondery is technically now part of Amazon Music, which launched podcast support in September this year.

The acquisition is a notable one, if only because it sets Amazon up to better compete against Spotify, which has been acquiring networks...

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December 30, 2020 at 11:24PM
via The Verge - All Posts

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