By Ashley Carman
Podcast studios are now a Las Vegas attraction. Wynn Resorts announced today that it’s investing $3.5 million in Blue Wire, a sports podcasting network, in a deal that’ll include the build out of a podcasting studio in the Wynn Las Vegas’ lobby. That studio will host Blue Wire podcast personalities as well as star athlete guests to entice people to visit the hotel, get excited about sports, and hopefully place bets on them. Wynn runs a subsidiary business called WynnBet, which handles sports betting, and the team specifically eyed Blue Wire to promote that brand.
Craig Billings, president of Wynn Resorts, says the studio will be “activated” during March Madness and NFL kickoff, for example, to bring energy to the hotel around sports,...
February 25, 2021 at 07:30PM
via The Verge - All Posts
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